Take It From Me: Making a statement with personalised clothing (Guest Post)

January 30, 2014

Making a statement with personalised clothing (Guest Post)

Showcasing a particular event, whether it is a promotional occasion for a business, a sports team or voluntary group taking part in a competition or school theatre group, is helped by those involved wearing personalised clothing. Both paid employees and volunteers are more likely to take better care of corporate and leisure apparel when it has their own name or nickname printed across the front, back or down the sides of the sleeves. Not only that, but they will probably continue wearing the item, which if it also incorporates a business logo means free publicity for the organisation, long after the event has taken place.
Wearing personalised clothes also allows the individual to be identified as part of a group, but without losing their own identity and can help customers to easily recognise staff members at the work place or promotional event. This is good customer service particularly in the hospitality and leisure industry, where face to face service is important. Personalising work uniforms with names as well as a branded logo, shows staff that the firm is prepared to invest a little time and money in a work uniform customised for them.

For sports teams having a football shirt with their name and number on is a great way to boost morale and team spirit, as they can identify this with the professional teams and sports players. Recognition of the role they play within an organisation or team is very important to people, even down to young children and teens. Having personalised clothing such as tee shirts or sweatshirts within local drama groups or dance schools not only looks good but is very practical, particularly if there is a large number of children involved. Instead of trying to remember names then personalised clothing really comes into its own when dealing with a crowd of people.

Job titles can also be added which is helpful for both the external customer and those within the group or organisation, eg Clare Brown Assistant Stage Manager or Dave Smith, Coach, Alex Green, Deputy Manager and so on. For promotional events at large conference venues, or trade shows then staff wearing personalised clothing with the company logo and name is an important part of the marketing of the product and service the business is offering. Staff are then identified with the brand they are promoting and start to take ownership and pride in what is being sold and promoted.

For social events or special occasions, ordering personalised clothing can be a unique one off gift for the person to treasure. Individually named baby vests and onesies with the date of birth will be something that no-one else will have. School, college and university leavers who have t-shirts personalised with the names of their class mates and teachers or lecturers have a wearable memory of friends for years to come. Organised parties such as hen nights for the bride to be, will have a memento of a great night out, and there are many more uses.

George Christo has a passion for Customised t-shirts, work wear embroidery and teamwear – this is his job and his world. You can connect with him on Google+

1 comment :

  1. I would love to get a sports team shirt made for my husband and son in law! Personalized items are the best and always make very thoughtful gifts!


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