Take It From Me: Club Penguin's Coins for Change

December 20, 2012

Club Penguin's Coins for Change

Club Penguin, the #1 virtual world for kids is encouraging, inspiring and empowering players to give back to their communities through free online play this holiday season.  Club Penguin players are changing the world through online play this holiday season as part of the sixth annual Coins for Change event. Running from December 20 to January 2, the Coins for Change program helps players celebrate the true meaning of the holidays by donating the virtual coins that they earn playing games online in Club Penguin to real-world causes that matter to them. For this year’s event, Club Penguin will host the biggest virtual bake sale ever, with players baking millions of in-game cookies and then buying cookies using their virtual coins to determine where Club Penguin will contribute its annual $1M USD donation.

Penguins can participate in the virtual bake sale by visiting the all new bakery and cooking up three different kinds of cookies to benefit Coins for Change. At the end of the event, players’ virtual donations from the bake sale will serve as votes to determine how Club Penguin will divide its $1M USD contribution among the pre-selected charitable projects. The votes determine the percentage of donations made in three areas: providing medical help, building safe places and protecting the earth.
To reward players for participating in Coins for Change, when they virtually buy the special bake sale cookies, they will be transformed into new holiday characters for a short period of time. All players can transform into toy cars, while members are rewarded by transforming into reindeer puffles and ‘frost bites,’ which allow them to temporarily freeze in-world items.

Through programs like Coins for Change, Club Penguin has given a total of $9M USD to charities all over the world, and will cross the $10M USD donation mark later this year, further raising social consciousness among the more than 175 million players who take part in the online community. In last year’s Coins for Change event, kids donated over 10 billion coins to help make the world a better place. As a result of these generous in-world contributions kids have made to Coins for Change, Club Penguin has already helped an excess of one million people in more than 42 countries by funding projects such as:
· 20 schools built for over 20,000 children
· 25 school libraries built for over 50,000 children
· 27 playgrounds for over 85,000 children
· 33 clean water projects for over 50,000 children & families
· Youth engagement & education programs around the world for over 1,000,000 children & families
To help, Club Penguin has created a free Bake Sale Kit for its online players, encouraging kids to take the values of its charitable Coins For Change program offline and host their own local bake sales. CLICK HERE to download the kit.
Also, when you give a Club Penguin membership this holiday, your gift is two fold! The lucky recipients will have the chance to explore the snowy Island of Club Penguin and pledge virtual coins they earn to real world causes through Coins For Change. Then Club Penguin will donate $1M USD to three charitable partners based on players’ votes.

Beyond inspiring kids to make a difference, Club Penguin also offers a safe, moderated online entertainment experience, and a membership would make a great gift this year!
A big THANK YOU to Disney's Club Penguin for providing me with this campaign information and for a promotional Coins for Change treat for our family!

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